Starbucks Hires Under Armour's Leanne Fremar as Executive Creative Director
Starbucks Corp. has hired Under Armour marketing executive Leanne Fremar as senior VP-executive creative director, a role that includes leading the coffee giant's in-house creative studio and its agency partnerships. The position had been vacant for some time, according to the company.
Ms. Fremar will report to Starbucks Global Chief Marketing Officer Sharon Rothstein. Ms. Fremar has been with Under Armour since 2012, where she was most recently senior VP-executive creative director for its Women's and Concept divisions, Starbucks said.
At Under Armour, she was one of the architects of the athletic company's "I Will What I Want" campaign aimed at and featuring women. Prior to joining Under Armour, Ms. Fremar spent a decade at fashion brand Theory after roles at Gucci Group and Polo Ralph Lauren.
At Starbucks, Ms. Fremar will run the creative development of all of its global brand initiatives and marketing campaigns, the company said. She will also oversee areas including branding, creative and marketing for its Starbucks Roasteries and Reserve lines.
Ms. Fremar will lead the Starbucks in-house creative studio in Seattle, which includes more than 100 people. And she will be responsible for Starbucks' relationships with with 72andSunny, Integer Group and Spark.
"Leanne brings 20 years of marketing and creative expertise from some of the most iconic and admired apparel and fashion brands," Ms. Rothstein said in a statement. "Her strategy, vision and dynamic leadership will guide us into the next evolution of creative expression at Starbucks."
Ms. Fremar will join Starbucks in October. Her tenure at the chain is set to begin with a three-week global tour including working as an in-store barista and going through the company's coffee immersion program.
Her appointment was announced days after Starbucks made some moves within its leadership team. Among the changes announced earlier this week, Cliff Burrows is beginning to oversee the global expansion of the Roastery and development of Starbucks Reserve stores after serving as group president-U.S. and Americas. CEO Howard Schultz said he was intensifying his focus on the company's long-term strategy and innovation.
Under Armour did not immediately respond to a request for comment.