What you need to know about VW's global creative review

Jochen Sengpiehl, global chief marketing officer for Volkswagen's namesake brand, surprised many people in the automotive and ad agency industries last week when announcing that VW would undertake a global creative agency review. Days later, Ford confirmed it was launching its own global creative review, putting WPP's long-running account at risk, meaning two coveted auto brands are up for grabs.