Brand Marketing

Watchdog group okays AT&T’s ‘Just OK’ campaign but breaks on ‘America’s best network’

(At&t)
September 16, 2020 06:36 PM

It's OK for AT&T to use its “Just OK is not OK” marketing tagline, but “building 5G on America’s best network” is not OK, according to a ruling today by the National Advertising Division of BBB National Programs NAD, which adjudicates complaints from one advertiser about another, had been examining the issue after it was challenged by AT&T’s rival Verizon Communication.

Staying current is easy with newsletters delivered straight to your inbox.