Mr. Yang declined to provide details regarding how the devices
will work or when they will be available in market. Neither device
is on display at Huawei's CES booth as the brand is instead touting
its smartphone and tablet line.
"Every year we develop a lot of new devices. Some are launching
at CES, some at Mobile World Congress, some [are] independent
launches," Mr. Yang said. He also said that "wearable categories
attract a lot of buzz."
Indeed they do. A challenger brand, Huawei hopes the wearable
devices -- as well as its smartphones and tablets -- will catch
consumers' attentions and ride it to the top of its category as
Samsung has done in recent
years. Samsung debuted its own smart watch, the Galaxy Gear, last
fall, but has not said anything about a smart ring.
Huawei claims to be the number-three smartphone provider
worldwide behind Samsung and Apple, but has less of of a foothold
in the U.S. because it has only marketed mid- and low-end
smartphones stateside. Huawei intends to change that in 2014. "This
year are going to bring the high-end phone to the U.S.," Mr. Yang
said, adding that the device will hit stores during the first half
of the year.
Mr. Yang was unable to provide specifics of Huawei's U.S.
marketing plan because he oversees global marketing rather than
individual country campaigns. Last year Huawei's U.S. marketing
included sponsoring the Jonas Brothers tour and a partnership with
the film "Thor: The Dark World."
Huawei's smartphone may fare better than a smart ring. Even
smart watches have been met with skepticism.
"The category of the smart watch, that's just a train wreck
right now. People are trying to basically pack all of the stuff in
the phone on a watch. We're talking about keyboards that are
one-inch wide…No one's going to adopt that," said Zachary
Jean Paradis, director of innovation strategy at SapientNitro.
Observers will have to wait a month to see if Huawei intends to
cram a keyboard into a screen wrapped around someone's finger.