Santa Monica drinks company Neuro is behind this branded music video in which the uber-talented Neil Patrick Harris promotes its Sleep variety by singing steamily and soulfully about his passion for going to bed and ... er, sleeping. Harris, a friend of Neuro founder Diana Jenkins, performs in a boudoir-stye silk robe, joined by by the rapper Problem, who slips out from under the bed.

The video was conceived out of Cleveland-based agency Brokaw Inc.. Neuro, which specializes in drinks with a purpose, plans to release more would-be viral videos, so watch this space.