Behind Poppi’s influencer marketing strategy with neon sweatsuits

For its Coachella partnership with TikTok star Alix Earle, Poppi not only rented out a luxurious house for Earle and her entourage—it also designed custom neon green sweatsuits for Earle and her group of friends emblazoned with the name Poppi invented for the partnership, “Coachearlea.”