Brands that have filed metaverse trademarks—and what it all means

The nascent metaverse, which is an immersive online world that incorporates an enhanced reality with other emerging technologies, is welcoming new brands on a daily basis. Amid the rise of NFTs and Web3, the next iteration of the internet, brands ranging from Nike to defunct Blockbuster have actively sought to claim prospective assets by filing trademarks. The United States Patent and Trademark Office has seen a surge of registrations for brands to protect themselves in these digital worlds.