Technology

How Instagram's Threads is poised to steal Twitter advertisers

Instagram launched Threads officially on Wednesday. (Bloomberg LP)
July 05, 2023 09:48 PM

Instagram is getting in on the fight to supplant Twitter as the channel for quick reactions and cultural commentary with its new app called Threads, and advertisers are already trying the new service. Instagram officially launched the Threads app today, after teasing the Twitter-like service over the weekend and inviting Twitter advertisers such as Netflix, MLB and Bravo in the first tranche of testers.

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