Ad spending grew across major digital platforms owned by Google, Meta and Amazon last quarter, even as CPMs remained soft (although also recovering in some cases), according to data from independent agency Tinuiti.
Ad spending grew across major digital platforms owned by Google, Meta and Amazon last quarter, even as CPMs remained soft (although also recovering in some cases), according to data from independent agency Tinuiti.
Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.