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Technology

Why TikTok livestream shopping is a hard sell for creators

(iStock)
EW
By:
Erika Wheless
July 15, 2022 09:30 AM

It seems the #TikTokMadeMeBuyIt trend hasn’t jumped to live shopping.

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Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage

Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”

EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
Cannes Lions
How to convince your agency to send you to Cannes
Cannes Lions
LR
By:
Lindsay Rittenhouse
How to convince your agency to send you to Cannes
TV Upfront
Nielsen faces data glitches as TV upfront begins
TV Upfront
JN
By:
Jack Neff
Nielsen faces data glitches as TV upfront begins
Creative Agencies
How agencies can win bigger accounts—and other takeaways from Mirren Live
Creative Agencies
EL
By:
Ewan Larkin
JP
By:
Judann Pollack
BB
By:
Brian Bonilla
How agencies can win bigger accounts—and other takeaways from Mirren Live

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