NEW YORK (AdAge.com) -- While Apple steadfastly clings to its 30% cut of magazine subscriptions sold through its App Store, Google just made a better offer, allowing publishers to keep 90% of their tablet subscription revenue -- and possibly higher.
NEW YORK (AdAge.com) -- While Apple steadfastly clings to its 30% cut of magazine subscriptions sold through its App Store, Google just made a better offer, allowing publishers to keep 90% of their tablet subscription revenue -- and possibly higher.
Gen Z strategies, creator economy moves, media innovation and more insights from the conference.