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Technology

IBM looks to AI to help brands plan and create ads for streaming

(Andrew Spear/The Washington Post/Getty Images)
MJ
By:
Mike Juang
April 29, 2021 12:30 PM

IBM is looking to artificial intelligence to solve for the creative restraints and measurement challenges brands face when advertising in the streaming landscape.

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

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Madwell’s demise is a wake-up call for marketers
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How Google plans to measure ad campaigns on iPhones
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How Google plans to measure ad campaigns on iPhones
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Possible 2025 takeaways for marketers
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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