Brian Silver, the former president and CEO of Travel Ad Network, has been named VP-ad platforms for the Americas at Yahoo, according to an industry source. Yahoo confirmed the hire.

In this role, Mr. Silver will oversee Right Media Exchange, which had been without a permanent leader since Ramsey McGrory left for Clearspring in September. Mr. Silver will report to Joel Jones, VP-ad marketplaces for the Americas.

Mr. Silver was most recently president of Travora Media (formerly Travel Ad Network), and was president and CEO of Travel Ad Network prior to that , according to his LinkedIn profile. His resume also includes stops at NetCash, Did-It Search Marketing and IAC Advertising.

Mr. Silver enters at a time in which Yahoo has made a push to limit ad-sales middlemen's access to its inventory on RMX in a bid to increase the value of its nonreserved inventory.