Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Lay’s, Nationwide, Uniqlo and more
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A few highlights: A potato farmer peers at a series of potatoes to decide if they’re Lay’s-worthy. Nationwide calls attention to its sponsorship of the NFL and the Walter Payton Man of the Year Award. And Uniqlo shows off what it calls its “innovative Japanese denim craftsmanship.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Real Housewives of Orange County, BRAVO
Brand Overview for Last 30 Days
Impressions:
438,253,219
(5% of industry)
Est. TV Spend:
$1,707,797
(6% of industry)
Interruption Rate: 2.01%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Forever: A Terry McMillan Presentation, Lifetime
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NFL Football, NFL Network
Brand Overview for Last 30 Days
Impressions:
74,675,814
(<1% of industry)
Est. TV Spend:
$4,972,170
(4% of industry)
Interruption Rate: 4.43%
Attention Index: 85 (15% more interruptions than avg.)
Premiered on: NCIS, SundanceTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: iCRIME With Elizabeth Vargas, FOX
Brand Overview for Last 30 Days
Impressions:
207,208,821
(3% of industry)
Est. TV Spend:
$282,277
(2% of industry)
Interruption Rate: 3.13%
Attention Index: 118 (18% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
