Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 6.
“Hokey Pokey” serves as the soundtrack for an exuberant Apple Watch Series 4 commercial. The Hazelnut Spread M&M’s spokescandy gets murdered in an apparent case of cannibalism. (Are we OK with this?) And a motaur—a half-man, half-motorcycle guy—stars in Progressive’s latest.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Speed Is the New Black, Motor Trend Network
Progressive data for the last 30 days
Impressions:
3,359,725,618
(17% of industry)
Est. TV Spend:
$70,345,576
(21% of industry)
Attention Score: 91.38
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Martin, VH1
M&M's data for the last 30 days
Impressions:
214,002,130
(2% of industry)
Est. TV Spend:
$3,856,508
(3% of industry)
Attention Score: 94.43
Attention Index: 135 (35% fewer interruptions than avg.)
Premiered on: Inescapable, Independent Film (IFC)
Progressive data for the last 30 days
Impressions:
3,359,725,618
(17% of industry)
Est. TV Spend:
$70,345,576
(21% of industry)
Attention Score: 91.38
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Inescapable, Independent Film (IFC)
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Rob & Big, MTV2
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
