Hot Spots
Watch the newest commercials on TV from Cricket Wireless, Fitbit, Sambucol and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Cricket Wireless says it offers “5G you can afford for the moments you can’t afford to miss.” Fitbit wants you to give the gift of good health this holiday season. And Sambucol hypes the “immunity berry” in its black elderberry supplement.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Football Scoreboard, ABC
Coca-Cola data for the last 30 days
Impressions:
532,701,435
(16% of industry)
Est. TV Spend:
$16,044,074
(27% of industry)
Attention Score: 88.31
Attention Index: 70 (30% more interruptions than avg.)
Premiered on: SportsCenter With Scott Van Pelt, ESPN
Portal from Facebook data for the last 30 days
Impressions:
704,474,516
(24% of industry)
Est. TV Spend:
$10,370,173
(15% of industry)
Attention Score: 95.54
Attention Index: 159 (59% fewer interruptions than avg.)
Premiered on: A Royal Christmas, Hallmark
Fitbit data for the last 30 days
Impressions:
517,038,487
(13% of industry)
Est. TV Spend:
$4,765,222
(11% of industry)
Attention Score: 92.37
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Cake Hunters, Cooking Channel
Sambucol data for the last 30 days
Impressions:
117,091,286
(2% of industry)
Est. TV Spend:
$1,141,217
(2% of industry)
Attention Score: 94.72
Attention Index: 138 (38% fewer interruptions than avg.)
Premiered on: Dr. Phil, Oprah Winfrey Network
Cricket Wireless data for the last 30 days
Impressions:
598,116,654
(4% of industry)
Est. TV Spend:
$7,707,004
(3% of industry)
Attention Score: 88.81
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
