Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 30.
A few highlights: Rebel Wilson hosts a faux podcast called “Let’s Make Love” in a couple of wry spots from dating site/app Match. HBO promotes “A Black Lady Sketch Show.” And Transitions Optical shows off the faster light-sensitive Gen 8 technology in its Transitions lenses.
Today’s TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Real Housewives of Orange County, BRAVO
Match.com data for the last 30 days
Impressions:
151,013,259
(19% of industry)
Est. TV Spend:
$1,558,391
(27% of industry)
Attention Score: 92.46
Attention Index: 127 (27% fewer interruptions than avg.)
Premiered on: Fifty Shades Darker, E!
HBO data for the last 30 days
Impressions:
54,847,225
(<1% of industry)
Est. TV Spend:
$104,027
(<1% of industry)
Attention Score: 95.33
Attention Index: 141 (41% fewer interruptions than avg.)
Premiered on: Ridiculousness, MTV
Match.com data for the last 30 days
Impressions:
151,013,259
(19% of industry)
Est. TV Spend:
$1,558,391
(27% of industry)
Attention Score: 92.46
Attention Index: 127 (27% fewer interruptions than avg.)
Premiered on: Live PD, A&E
Transitions Optical data for the last 30 days
Impressions:
119,496,456
(4% of industry)
Est. TV Spend:
$734,031
(3% of industry)
Attention Score: 93.14
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: Wild Boar Fever X, Outdoor Channel
Moultrie data for the last 30 days
Impressions:
812,784
(<1% of industry)
Est. TV Spend:
$8,579
(<1% of industry)
Attention Score: 96.63
Attention Index: 139 (39% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
