Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Apple serves up the latest in its continuing series of “Shot on iPhone” ads (Ad Age’s I-Hsien Sherwood previewed the campaign yesterday: “Mother Nature shows a savage side in Apple’s Earth Day spot”). A dad gives Bridgestone tires a real-world test during a rocky ride to his son’s youth camp. And Vans wants you to “Keep it comfy” with a little help from its new ComfyCush soles.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NHL Hockey, NBC Sports
Apple iPhone data for the last 30 days
Impressions:
1,458,287,778
(44% of industry)
Est. TV Spend:
$54,058,196
(46% of industry)
Attention Score: 95.88
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: South Park, Comedy Central
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NBA Basketball, TNT
Grey Goose data for the last 30 days
Impressions:
16,835,756
(1% of industry)
Est. TV Spend:
$516,423
(2% of industry)
Attention Score: 95.84
Attention Index: 132 (32% fewer interruptions than avg.)
Premiered on: CBS Overnight News, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Good Morning Football, NFL Network
Bridgestone data for the last 30 days
Impressions:
268,652,193
(25% of industry)
Est. TV Spend:
$3,360,491
(33% of industry)
Attention Score: 94.66
Attention Index: 140 (40% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
