A few highlights: Papa John's serves up a fresh 30-second cut of an ad in which its diverse employees—as opposed to its controversial, now-departed founder and CEO John Schnatter—talk up the pizza chain. (Jessica Wohl gave the backstory on the campaign and shared a 60-second web version last week: "Papa John's ad puts real employees to work repairing its brand"). Levi's also offers a diversity-themed commercial that encourages viewers to head to the polls in November (Adrianne Pasquarelli has the backstory: "Levi's promotes the vote in new campaign"). And FedEx presents a 45-second cinematic period piece that dives into the history behind a treasured family photo (one that, in present day, gets shipped by FedEx).
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.