Citi puts marketing might behind ‘True Name’ card feature

Three weeks after launching a “True Name” initiative that allows customers to use their self-identified chosen first name on credit cards, Citi is supporting the feature with a new marketing campaign. The bank is rolling out a 360-degree push that includes national TV, out-of-home, print and digital work, all of which are designed to help provide visibility for the transgender and non-binary community, according to Nikki Darden, director of global consumer marketing at Citi.