How Coca-Cola, GM, Vuori and other brands are driving innovation—and business

Top row: Islam ElDessouky, Craig Dubitsky, Sofia Colucci and Thomas Kolster;Middle row: Maggie Schmerin, Nadja Bellan-White, Otto Linwood and Pallav Tamaskar;Bottom row: Pree Rao, Lindsay St. Clair, Alyson Griffin and Karen Riley-Grant (Ad Age)

June 27, 2024 02:19 PM

On Sept. 18 and 19, top marketers will join Ad Age in Chicago for Business of Brands, a two-day event looking at what’s driving business now and how executives can evolve their brands in 2025.

Featured Stories

How OpenAI’s new commercial CEO gives hope for closer ties to advertisers

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

NewFronts 2025—key ad tech and AI insights for marketers

How US agencies are adjusting Cannes Lions travel plans over re-entry fears

Cannes Lions

By:

Sabrina Sanchez

How US agencies are adjusting Cannes Lions travel plans over re-entry fears

Upfront and NewFronts

Amazon ad chief talks DSP growth, economic impact on holiday advertising

Upfront and NewFronts

By:

Ad Age Staff

Amazon ad chief talks DSP growth, economic impact on holiday advertising

Latest News

Costco strikes deal with Affirm, giving shoppers payment plans

Agency news you need to know this week

Marketing winners and losers of the week

See how brands are reacting to Pope Leo XIV’s election

Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

Marketing winners and losers of the week

See how brands are reacting to Pope Leo XIV’s election

Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula

CMO job moves and hiring trends to watch

Staying current is easy with newsletters delivered straight to your inbox.