Brand Marketing

Disney introduces ‘clean room’ data solution as marketers scramble for first-party data

(Disney)
October 21, 2021 03:59 PM

Disney launched a so-called “clean room” data solution for advertisers, harnessing north of 1,000 first-party data segments to boost measurement and campaign insights for clients as addressable advertising ramps up and third-party cookies make their way out.

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