In recent years, consumers and brands alike have expanded their views of wellness to include not only physical health but also mental and social well-being. Bubble Skincare started when its founder set out to provide a solution for acne that also restores confidence. August, the direct-to-consumer menstrual product company, began when Co-Founder Nadya Okamoto started creating content around what it’s actually like to have a period and discussing how to create equity around that experience.
As more brands grapple with how to support health-conscious consumers in a meaningful way, Gen Z is leading the conversation—speaking up about what authentic wellness means to them and transparently discussing topics that were previously taboo.
On March 27 Ad Age hosted a roundtable with members of Gen Z to get their take on wellness and what it means for marketers. Panelists answered questions submitted before the event and from live viewers.
