Gen Z health & wellness roundtable on March 27, 2024

In recent years, consumers and brands alike have expanded their views of wellness to include not only physical health but also mental and social well-being. Bubble Skincare started when its founder set out to provide a solution for acne that also restores confidence. August, the direct-to-consumer menstrual product company, began when Co-Founder Nadya Okamoto started creating content around what it’s actually like to have a period and discussing how to create equity around that experience. As more brands grapple with how to support health-conscious consumers in a meaningful way, Gen Z is leading the conversation—speaking up about what authentic wellness means to them and transparently discussing topics that were previously taboo. On March 27 Ad Age hosted a roundtable with members of Gen Z to get their take on wellness and what it means for marketers. Panelists answered questions submitted before the event and from live viewers. Check out the latest Ad Age events and award programs Watch the broadcast replay below, featuring Isabel McMahon, assistant social media editor for Women’s Health; Nadya Okamoto, co-founder of August; Marianne Robinson, director of community and acting social media director of Bubble Skincare; and Allison Wolf, manager of Invention+ at Mindshare. Follow the conversation on LinkedIn, Facebook and X. This virtual roundtable is part of Ad Age Gen Z Voices; subscribe to Ad Age to get the latest perspectives.

Watch—Gen Z roundtable on health and wellness

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