Holiday ads this year have run the gamut from highly promotional to tearjerker, with some comedy, clever weirdness and new takes on Scrooge in-between. Yet some were better received than others. ISpot, which tracks real-time TV ad data and analytics, used its creative assessment survey to rank the top 10 commercials based on likeability with viewers in each brand’s category. All ads debuting between Sept. 14 and Dec. 12 were considered.

Here are this year’s five most likeable ads, according to iSpot data:

5. T-Mobile

“Scrubs” actors Zach Braff and Donald Faison reunite (again) in the cellular carrier’s holiday ad, which finds Braff ill-advisedly licking a lamppost. Apparently, that resonated with viewers, because the commercial scored 16.5% above the telecommunications average for likeability. T-Mobile spent $13.6 million to run the ad.

4. USPS

Similar to the Home Depot, the U.S. Postal Service’s holiday ad highlights the workers who keep the packages arriving on time. Another stellar music decision with Lindsey Buckingham’s “Holiday Road,” though the USPS is far from the first (or last) marketer to choose the popular tune. On likeability, the ad scored 17.7% higher than the delivery service average. The USPS spent $8.6 million to run it nationally.

3. The Home Depot

The home improvement chain’s holiday spot shines a spotlight on the store personnel who work every night to get shops in shape for shoppers. Home Depot spent $9.3 million on national TV on the spot, and generated a likeability score of 18.3% above average for the retail category.

2. PepsiCo

Major Michael Keaton as Jack Frost vibes in PepsiCo’s spot about a snowman who spies his favorite chips and soda at a holiday party and can’t resist helping himself. An added plus is the Hall & Oates musical choice. The ad scored 18.7% above the non-alcoholic beverage average for likeability.

1. Samsung

Samsung’s whimsy spot about a boy and a girl shows that technology doesn’t always have to be cold and metallic. The ad ranked 20.3% above average for likeability in the technology category. Samsung spent $14.7 million on national TV to run the ad, according to iSpot data.

Rounding out the top 10, iSpot included Hobby Lobby, Boar’s Head, Dick’s Sporting Goods, the UPS Store and Nintendo Switch.