Holiday ads this year have run the gamut from highly promotional to tearjerker, with some comedy, clever weirdness and new takes on Scrooge in-between. Yet some were better received than others. ISpot, which tracks real-time TV ad data and analytics, used its creative assessment survey to rank the top 10 commercials based on likeability with viewers in each brand’s category. All ads debuting between Sept. 14 and Dec. 12 were considered.
Here are this year’s five most likeable ads, according to iSpot data: