Thanksgiving food mashups—see the holiday oddities from DiGiorno, Lay’s and more

Thanksgiving is days away, and this year brands are hoping to make their way into kitchens in some unexpected ways. Concoctions ranging from turkey pizza to mashed potatoes made from potato chips are ways for brands not normally associated with the holiday to generate a bit of Turkey Day buzz—as well as, perhaps, a little heartburn. See some of this year’s Thanksgiving flavor collaborations below. Also read: How Amazon is building its own Super Bowl DiGiorno’s turkey pizza Turkey, meet pizza. DiGiorno combined traditional Thanksgiving dishes and pizza—turkey, gravy, sweet potatoes, green beans and cranberries join mozzarella and cheddar cheese, all topped with crispy onion topping. Fans can purchase the mash-up pizza online every Wednesday from Nov. 1 to Nov. 22. for $11.23 (get it?) while supplies last. The pizza was born from a data point from Instacart that 68% of Americans dislike turkey, but eat it out of tradition. “From Friendsgiving parties to Turkey Day tables, we’re thrilled to provide a bold new way to appreciate the traditional Thanksgiving spread,” said Kimberly Holowiak, senior brand manager for DiGiorno. McCormick’s pumpkin, cranberry and gravy doughnuts Don’t want to eat Thanksgiving on a pizza? How about in doughnut form? Seasoning giant McCormick rolled out a line of limited-time Thanksgiving-themed doughnuts in partnership with Dough Doughnuts. A gravy doughnut has a McCormick brown gravy-infused dough with a maple cheesecake filling with a touch of black pepper, topped with a brown gravy glaze, ground sage and black pepper stuffing crumbles sprinkled with garlic powder. A pumpkin doughnut features McCormick pumpkin pie spice, nutmeg and cinnamon cream filling, topped with a pumpkin glaze and rolled in pecan streusel crumbles and featuring a meringue dollop. The cranberry doughnut is filled with cranberry-rosemary jam, with a cranberry and rosemary puree glaze and rolled in doughnut crumbles topped with dried cranberries. See all of Ad Age’s Breakout Brand Leaders here Aura Bora’s drinkable green beans Sparkling water brand Aura Bora is bringing back an odd flavor—green bean casserole, which first debuted last year. The sparkling beverage is said to have a sweet, earthy, buttery flavor featuring sage extract. Campbell’s Chunky turkey soup Craving turkey soup but don’t want to make a whole turkey? Campbell’s Chunky has got you covered. Its limited-time turkey soup bowl with smoked turkey, sweet potatoes, green beans, cranberries and wild rice can be found at Kroger, ShopRite, Harris Teeter and Amazon. View this post on Instagram A post shared by Campbell’s® Chunky® (@campbellschunky) Blue Moon beer seasonings Ever thought a dish could use a touch more … hops? Season it with Blue Moon. Molson Coors has created two seasoning blends inspired by the flavor notes in the beer. Blue Moon’s Zesty Seasoning has savory notes of coriander, citrus saltiness and hops. The Pie Pint Seasoning is more orange and coriander and is meant to be added to pies. The pair can be bought online for $11.26. Blue Moon is also bringing back a line of mini pies, dubbed Pie Pints, meant to replace the ale’s traditional Valencia orange garnish. The desserts were made in partnership with Austin, Texas-based Tiny Pies. The limited-time pies are Zesty Pumpkin Spice Pie, Tangy Citrus Apple Twist Pie, Key Lime Coconut Crumble Pie and Chocolate Citrus Haze Pie. Of-age drinkers can order the pies online for $27.30. Lay’s potato chips get mashed Matt James of “The Bachelor” can apparently make mashed potatoes from a bag of Lay’s potato chips. James partnered with Lay’s for a cookbook kit—“Lay's Potato Chip to Potato Dish with Matt James”—featuring a limited-edition bag with James’ face and a recipe for reconstituting Lay’s into a side dish using some water, milk and butter. An Instagram post shows James making the dish. View this post on Instagram A post shared by Lay's (@lays) Through Nov. 12, fans could enter to win the kit by following Lay’s and Matt James on Instagram, liking the post, commenting with a potato emoji and using the hashtags #LaysMashedPotatoes #Sweepstakes.

Thanksgiving food mashups—see the holiday oddities from DiGiorno, Lay’s and more

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