This month: scavenger hunts, sound museums, the Super Bowl and social media.
Marketing News & Strategy
The top 5 brand NFTs you need to know about right now
Ad Age's ranking of NFTs from brands and others leaning into the non-fungible token craze
Credit:
Animal Planet
No. 5: BMW: Museum of Sound
While BMW makes gains in its commitment to convert its fleet to electric power, it takes losses in the thunderous roar of a traditional, revving engine. To document the endangered noise, the carmaker and agency Serviceplan Middle East took to the Dubai Autodrome Club racetrack with BMW Ms rigged with sets of microphones to record the vehicles’ range of sounds. Transformed into abstract visuals, the engine rumbles were preserved forever on the eco-conscious blockchain Polygon.
Credit:
BMW
No. 4: Animal Planet: Puppy Bowl XVIII
This year, Animal Planet took its popular Super Bowl spin, the Puppy Bowl, into the metaverse. The game, which involves a bracket of 118 adorable furbabies set snout to snout in an adoption push, is commemorated through a series of virtual trading cards. The collectibles feature the pups on a card that floats above a football field. A portion of the proceeds benefits the Ariana Grand-founded animal rescue Orange Twins Rescue.
Related: Super Bowl 2022 tickets will come with souvenir NFTs from the NFL
No. 3: Samsung: Turn Red Hearts Green
Samsung’s 837X, the brand’s metaverse platform housed in Decentraland, is hosting a virtual scavenger hunt that will reward NFTs and digital wearables. After Samsung’s annual smartphone showcase, users will be prompted by an in-game character to hunt for recyclable product boxes and plant a tree in its virtual sustainability forest, a space to learn about Samsung’s eco initiatives. Players that complete the quest will receive an NFT badge and more digital goodies will be rewarded for those that return on Valentine’s Day.
No. 2: Bud Light: N3XT Collection
For the launch of its new zero carb beer, Bud Light and VaynerNFT launched 12,722 NFTs earlier this month—even bigger than the brand’s 1,936 NFT drop from last year. Each NFT features the blue and white color palette of Bud Light Next and offers minters access to branded merchandise, events and TBA surprises. The NFTs even make a cameo in Bud Light Next’s Super Bowl ad.
No. 1: Twitter: NFT Profile Pictures
For everyone wondering what to do with their NFTs, Twitter launched an NFT profile picture function recently. Rather than just floating and bobbing like a lonely gif in a digital wallet, NFT owners can connect their wallets to Twitter and feature their digital assets on their profiles, denoted by a hex-shape rather than the traditional circle.
Bonus: YouTube details new ways creators can make money through shopping and NFTs
See this week’s Top 5 commercials and brand ideas here.
Check back next month for another installment of top NFT ideas.
