Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Sonia Kashuk and Cindy Crawford team up with QVC to support Cancer and Careers, and tennis stars Calvin Hemery, Maria Sharipova and Novak Djokovic pant, sweat and generally look stressed out for a Head Tennis spot. Plus, Chipper people off the street try out new, suRprisingly luxurious Chevrolet vehicles, describing them as "kinda dope," "the jam" and "pretty bomb."
Meanwhile, in the wake of its first TV airing on Monday, Ad Council's "Diversity & Inclusion: Love Has No Labels" has dethroned longtime engagement frontrunner "Our Song" from UnitedHealthcare.