Kroger Precision Marketing is expanding its private programmatic marketplace to include video and connected TV inventory, fueling a convergence of three dominant media trends—CTV, programmatic buying and retail media.
Kroger Precision Marketing is expanding its private programmatic marketplace to include video and connected TV inventory, fueling a convergence of three dominant media trends—CTV, programmatic buying and retail media.
Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.