Advertising agencies are faced with a nearly inextricable catch-22 situation in their quest to fend off the threat of management consultants.
Advertising agencies are faced with a nearly inextricable catch-22 situation in their quest to fend off the threat of management consultants.
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.