News Archive

What's That Smell in the Movie Theater? It's an Ad

Cinescent first tested the technology for Beiersdorf's Nivea, and exit polls showed a 515% rise in recall for the Nivea ad compared with moviegoers who saw the spot without the scent.
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By:
Emma Hall
By:
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July 24, 2008 04:41 PM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
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By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Possible Conference
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
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By:
Jack Neff
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference
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By:
Garett Sloane
JN
By:
Jack Neff
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By:
Gillian Follett
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By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts