ROME--Sport Network, a group of Italian sports-related publications that allow advertisers to mix and match ad buys, has added the country's third largest sports newspaper to the group.
ROME--Sport Network, a group of Italian sports-related publications that allow advertisers to mix and match ad buys, has added the country's third largest sports newspaper to the group.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”