UCLA is suing Under Armour, claiming the athletic apparel maker is using the COVID-19 pandemic as a pretext to end the largest sponsorship deal in the history of American college sports.
Under Armour apparently decided that its $280 million agreement with the University of California at Los Angeles, which was due to run through June 2032, was too expensive for the troubled company, the school said in a breach-of-contract lawsuit filed Wednesday in federal court in Los Angeles. The university is seeking more than $200 million in damages.
“It is unfortunate that Under Armour is opportunistically using the global pandemic to try to walk away from a binding agreement it made in 2016 but no longer likes,” Mary Osako, UCLA’s vice chancellor of strategic communications, said in a statement.
Under Armour said it was disappointed that UCLA elected to file suit and that it was confident in its position. “We sought and remain open to working out a reasonable and appropriate transition for the university, and most importantly for the student-athletes,” the company said in a statement.
‘Force majeure’
According to the lawsuit, Under Armour claimed the National Collegiate Athletic Association and the Pac-12 Conference’s suspension of some sports programs due to the COVID-19 pandemic resulted in a “force majeure event,” allowing it to walk away from the deal.