KPMG LLP, the U.S. audit, tax and advisory firm, has appointed Chris Goodman as chief marketing officer, based in New York. Most recently, Mr. Goodman was exec VP-global managing partner at Young & Rubicam. Mr. Goodman was the CEO and founder of Y&R Interactive, the digital arm of Y&R Advertising; and previously also served as a partner in global marketing for Accenture, as well as senior VP-consulting for IMG.