In 2023, IPG Health was named Ad Age Health Care Agency of the Year, just one year after the merger between McCann Health and FCB Health that created it. Despite headwinds, the agency has now earned the honor two years in a row.
In 2023, IPG Health was named Ad Age Health Care Agency of the Year, just one year after the merger between McCann Health and FCB Health that created it. Despite headwinds, the agency has now earned the honor two years in a row.
Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an uncertainty economy.