Upon entering the South Hall of the Las Vegas Convention Center at this year’s CES, it was apparent that the advancements in VR/AR technology have evolved beyond buzz—that the reality-bending hardware and software could be ready for the mainstream. As the physical footprint and presence of the tech on display continues to grow, we talked to some of the companies building on the beating pulse of a still nascent industry.
In addition to conversations with some of the players on the floor, we spoke with technology industry expert, Jay Pattisall from Forrester about the future of VR, AR and AI—and how marketers begin to plan to integrate it into work for this year specifically with 5G just around the corner.
Pattisall remarked that now is the time to jump in as the underpinnings are fertile ground for development. He said “advancements in AR and VR and how marketers can adapt that into their work is not so much the individual pieces of technology but rather underpinnings of the platforms that are able to power it and provide their customers better experiences and meet the needs they are looking for.”
Check out his full interview above—and then all of our conversations with AR/VR companies below.