Hasbro Moves Beyond Uproar to Create a New Web 'Monopoly'

NEW YORK (AdAge.com) -- In 2008, Hasbro became enemy No. 1 of the social-media set, thwarting "Scrabulous" players by shutting down the unauthorized Facebook-based version of its venerable 72-year-old word game. The Hasbro-hate was so great that it seemed as if the marketer would never be able to win over the public with future digital adaptations of its board games.