Learn how to ensure your company is ready for today’s workforce

In today’s competitive workforce, it’s up to agencies, marketers and media organizations to do more than meet the basic needs of current and future employees. Basic benefits aren’t going to cut it as people seek out the types of perks that go beyond compensation and health insurance. Maternity and paternity leave are now standard at many companies. But has your group considered offering leave for people who need to take care of aging relatives? Should companies offer paid time off for treatments such as hormone replacement therapy? If parents take time off to raise children, are you eager to welcome them back to the workforce, or do you pass them over due to gaps on their resumes? What about someone who had to be less present over the past year and a half due to circumstances exacerbated by the coronavirus pandemic? Such topics will be discussed by a panel of successful leaders at the Ad Age Leading Women Conference & Awards on Sept. 13. During one of the panels at this year's virtual event, hear from Sophie Kelly, senior VP of whiskies, Diageo North America; Lisa Mann, managing director and chief marketing officer, Raines International; and Telisa Yancy, president, American Family Direct as they discuss how they’re helping people thrive in today’s competitive marketplace. These women and others are leading the way when it comes to building a more inclusive workplace and workforce. Tickets to the 2021 Ad Age Leading Women Conference & Awards are available at AdAge.com/LeadingWomen. Kelly, who joined Diageo in 2016, champions an agenda of sustainability, inclusivity and diversity across her brands, teams and agency partners while leading the company's whiskey portfolio to greater success. Mann, who spent more than 25 years at packaged goods makers including Kraft, PepsiCo and Kind, now helps companies find the right candidates to fill today's increasingly challenging and differentiated marketing roles. Yancy, who joined American Family in 2009, in July was named president of American Family Direct, overseeing the enterprise’s direct-to-consumer companies Homesite, The General and Connect. Mann and Yancy were recognized as Ad Age Women to Watch in 2015 and 2017, respectively. This year, 50 women from Europe and the U.S. were recognized in the program, which is now known as Ad Age Leading Women. Their accomplishments will be recognized with an award ceremony at the conclusion of the virtual event.

Learn how to ensure your company is ready for today’s workforce

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