Exverus has embraced the melding of media channels for clients, using AI-powered ad tech to plan and target marketing to achieve unique business outcomes and tapping into growing channels such as social commerce, retail media networks and retail ad formats in CTV.
For raw pet food brand Stella & Chewy’s, Exverus was tasked with upping sales by increasing foot traffic to local pet shops. The agency created “America’s Next Top Petfluencer,” a campaign that used social creators and targeted ads that sent young pet parents to local pet stores in order to participate in the contest. In stores, QR codes directed participants to an online form to share contact information and photos of their animals.
More than 5,500 people entered, increasing foot traffic to the stores 33%, which contributed to a 12% year-over-year sales growth for Stella & Chewy’s. Revenue directly attributed to media experienced an 84% jump during the same period, the agency said. In addition, 63% of entrants opted in to receiving promotions from the brand, significantly growing its first-party data for future marketing, according to its entry.