TV networks and video giants are back to planning lavish festivities to schmooze Madison Avenue, their second in-person dog and pony shows since the pandemic began. This year’s upfront week promises to be juicier than those of recent years as new players and a surprise exit shake up the annual pageantry.
Paramount Global, formerly ViacomCBS, is the first major mainstay to jump ship from TV’s big week. Rather than pitching advertisers on the Carnegie Hall stage as it has for decades, the network has opted to host “high-impact, intimate gatherings” throughout the month of April for its agency and brand partners, per a memo from recently appointed president of advertising John Halley.
Replacing Paramount’s Wednesday slot is the highly anticipated upfront debut from Netflix, which abandoned its anti-ads mantra with the introduction of an ad-supported subscription last fall. The OG streamer will have much to prove as it joins the legacy TV pack amidst skepticism about the effectiveness of its ad product.
Rounding out a season in TV curiosities will be Warner Bros. Discovery, which will return in its second upfront as a combined company. While 2022’s WBD presentation hyped its Warner Bros. and Discovery assets independent from each other, this year’s is expected to come on the heels of the debut of its yet-unnamed merged streamer, set to launch this spring, according to its most recent earnings presentation.
The IAB-hosted NewFronts will also return to showcase digital platforms across video, audio, publishing and social media.
Bookmark this page to stay up to date on when and where upfront and NewFront presentations will take place.
(All times are listed in Eastern Time)