Ad Age Video & Podcasts

Ads in Apps: Latest Techniques Demonstrated

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October 01, 2009 12:40 PM
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NEW YORK (AdAge.com) -- The technology for placing ads in mobile phone applications is advancing at breakneck speed and getting ever more elegant. At the recent Apps for Brand conference hosted by Ad Age and Appolicious, Yahoo's Adam Taggart demonstrated the new Subway and Toyota ads running in the company's new Fantasy Football app for the iPhone.

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