Year in Review

Chicken sandwich wars—the spiciest marketing of 2021

(Airheads)
December 06, 2021 12:30 PM

Back in 2019, Popeyes’ introduction of a fried chicken sandwich sparked a frenzy. The new item heated up the chain’s competition with dominant chicken purveyor Chick-fil-A and others. Two years later, the world may have changed quite a bit, but the battle continues as hot as ever.

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