The words "China" and "fake" are inextricably linked. The
problem has been out of the headlines for a while but they're back
with a vengeance following recent events at the opening ceremony.
The ceremony's fake fireworks and fake singing has left a sour
taste in my mouth after what was otherwise a spectacular show.
Living in China, the land of designer fakes, it's hard to be
surprised at the counterfeit goods for sale. Fake Rolex watches,
Louis Vuitton handbags and Apple iPods can be found on almost every
street corner in the center of Beijing. The quality of most fakes
is poor, but the triple-A quality fakes are almost
indistinguishable from the real thing.
When I was walking around last weekend, I did get a surprise: an
entirely fake building on a downtown street corner. And not just
any old corner, either; it's on one of the most famous shopping
streets in the country, Wangfujing, the Chinese equivalent of
Oxford Street in London or Times Square in New York. Wangfujing
Street is a major draw for Chinese visitors to Beijing and foreign
tourists.
Most product fakes are damaging to the original brand, infringe on
intellectual and creative copyrights and affect a company's
profits. In cases involving food or medicine, they can even be
hazardous.
This fake, however, actually benefits the city, as it is part of an
Olympic overhaul. Beijing's local government has worked hard over
the last couple of years to clean up the city.
Many areas in Beijing scheduled for future development have been
completely bulldozed and boarded up with colorful Olympic signage.
Older buildings have been repainted to look more modern.
To improve air quality for the Olympic Games, the city halted all
construction work, leaving some unsightly half-finished
buildings.
The enormous fake building on Wangfujing Street in one of the most
prestigious retail and office areas is a computer illustration,
printed on vinyl film, glued to panels and attached on the
unfinished concrete skeleton of an eight-story building. The
building site is huge -- it takes over five minutes to walk around
the whole development.
The most surprising thing about this "building" is the quality of
the production and how realistic it appears at first glance. It did
make me wonder how many people rushing by this busy street corner
even realized that they had just passed Beijing's biggest fake.
Unclassified Topic
Beijing's Biggest Fake
After Fake Fireworks and Fake Singing, Now a Fake Building
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