Dr. Pepper : /1 Mikaela Mayer

Dr Pepper is underscoring its uniqueness with a TV campaign that is set to begin airing in early January. Created out of Deutsch, Los Angeles, the new campaign, titled "/1," features real people who have one-of-a-kind stories and charts their journey from being one of seven billion to becoming one of one. The commercial features unique individuals like Mikaela Mayer, female boxer and roller derby queen Jen Mayfield. Read more about the effort at AdAge.com.