The Ad Council's 'Coping-19' campaign sets out to help people with their coronavirus mental health challenges

Integrated work by dentsu mcgarrybowen highlights strategies like exercise and meditation

Published On
Nov 23, 2020

Editor's Pick

As the pandemic continues to surge in the U.S. and Americans get ready for a subdued holiday season, many people are struggling with their mental health. Now, a new PSA campaign from the Ad Council is trying to highlight some coping strategies.

The new national campaign, supported by the White House, the U.S. Department of Health and Human Services, CDC and the CDC Foundation, is titled "COPING-19" and is aimed at raising awareness of mental health challenges and providing some tips and resources to help people.

Created by dentsu mcgarrybowen, it includes a series of television, radio and digital PSAs, highlighting the benefits of exercise and meditation for example. There's also an interactive experience on Yahoo Life, developed by RYOT Studio, Verizon Media's branded content studio. The work directs people to visit the Coping-19 website to find more resources.

“With the prolonged health crisis and the isolation and economic challenges stemming from Covid-19, many aren’t talking about what’s happening with our mental health. COPING-19 is a far-reaching platform that provides self-care and coping tips, as well as resources, to address the struggles people are facing,” said Heidi Arthur, Chief Campaign Development Officer, Ad Council, in a statement. 

Credits

Date
Nov 23, 2020
Client :
Ad Council
Agency :
Dentsu Mcgarrybowen
President :
Ida Rezvani
Account Lead :
Lindsey McNabb
Account Supervisor :
Sara Cook
Director Business Affairs :
Joanne Garber
Director Talent Services :
Sue Ayson
Talent Manager :
Donna Berry
Managing Director :
Jerry Krenach
Producer :
Sarah Tembeckjian
Business Manager :
Kate Kubaryk
Original Music Scrore :
Future Perfect
Orange Slice Editor :
Matt Mullen
Executive Producer :
Laura Kirbymiller
Associate Producer Digital :
Kevin Murphy
Senior Print Producer :
Evelyn Santana
Orange Slice Editor :
Elizabeth Hurd
Managing Director :
Haydn Morris
Group Creative Director :
Chris Pacetta
ACD/Art :
Ricardo Pocci
ACD/Writer :
Mark Leephaibul
CEO :
John Santiago
CCO :
Joaquin Lira
Creative Director :
Matias Blazevic
Digital ACD :
Pablo Soria
Senior Art Director :
Pablo Albella
Senior Copywriter :
Alex Yofre

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