As the pandemic continues to surge in the U.S. and Americans get ready for a subdued holiday season, many people are struggling with their mental health. Now, a new PSA campaign from the Ad Council is trying to highlight some coping strategies.
The new national campaign, supported by the White House, the U.S. Department of Health and Human Services, CDC and the CDC Foundation, is titled "COPING-19" and is aimed at raising awareness of mental health challenges and providing some tips and resources to help people.
Created by dentsu mcgarrybowen, it includes a series of television, radio and digital PSAs, highlighting the benefits of exercise and meditation for example. There's also an interactive experience on Yahoo Life, developed by RYOT Studio, Verizon Media's branded content studio. The work directs people to visit the Coping-19 website to find more resources.
“With the prolonged health crisis and the isolation and economic challenges stemming from Covid-19, many aren’t talking about what’s happening with our mental health. COPING-19 is a far-reaching platform that provides self-care and coping tips, as well as resources, to address the struggles people are facing,” said Heidi Arthur, Chief Campaign Development Officer, Ad Council, in a statement.