Has Food Ever Looked This Good in an Ad? New M&S Spot Will Make Your Mouth Water

Kicks Off New 'Adventures in Imagination' Campaign

Published On
Sep 02, 2014

Editor's Pick

This spot for iconic British retailer Marks & Spencer, promoting its autumn food ideas, makes even the humblest of foods look amazing. Set to the dance-y soundtrack "Clean Bandit" by Rather Be featuring Jess Glynne, foods ranging from potato to pomegranate and prawns twirl, break and splatter with what looks like joyful abandon, all in glorious close-up detail. The ad is RKCR/Y&R with production by Foodfilm, and kicks off a campaign taglined "Adventures in Imagination," with a fashion ad set to break later this week.

The ad builds on the U.K.'s legacy of excellent "food porn," evident by W+K London's award-winning work for Lurpak and by Marks & Spencer's previous "food porn" ads from the last decade, which featured gravel-voiced voiceovers by actress Dervla Kirwan.