Has Food Ever Looked This Good in an Ad? New M&S Spot Will Make Your Mouth Water

This spot for iconic British retailer Marks & Spencer, promoting its autumn food ideas, makes even the humblest of foods look amazing. Set to the dance-y soundtrack "Clean Bandit" by Rather Be featuring Jess Glynne, foods ranging from potato to pomegranate and prawns twirl, break and splatter with what looks like joyful abandon, all in glorious close-up detail. The ad is RKCR/Y&R with production by Foodfilm, and kicks off a campaign taglined "Adventures in Imagination," with a fashion ad set to break later this week.