Flora Sigismondi Directs Glowing Spot For Thierry Mugler's Alien

Spot Features Soundtrack By Sigur Ros And A Dress With LED Bulbs

Published On
Feb 27, 2014

Editor's Pick

Quad's Floria Sigismondi directed this other-wordly spot for French fragrance house Thierry Mugler, whose latest fragrance is called Alien. It features a model in a dress that literally glows -- inspired by a Thierry Mugler couture creation, it's woven with LED lights and optical fibers which make it light up from the inside. It was shot in the Castello di Sammezzano in Tuscany, where the model is transformed from a dark statue into golden life by a shaft of sunlight. The soundtrack is "Brennisteinn," by Icelandic rockers Sigur Ros (for whom Sigismondi directed the video "Leaning Towards Solace").

You can find out more about how it was done in the Making Of film.


Feb 27, 2014
Brand :
Thierry Mugler
Client :
Thierry Mugler
Director/Photographer :
Floria Sigismondi
Artistic Director :
Christophe De Lataillade
Artistic Director :
Stefano Canulli
Line Producer :
Laurence Charlot
Director, Photography :
Alexandre Lamarque
Post Production :
Digital District
Production Company :
QUAD Films/Believe Media
Executive Producer :
Martin Coulais
Executive Producer :
Liz Silver
Editorial Company :
jumP Los Angeles
Editor :
Richard Cooperman

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