Everything's Square (Except the Car) in Honda's Civic Coupe Spot
Ad Will Also Be Screened in Square Format, Until the Car Arrives
By
Alexandra Jardine
Published On
May 09, 2016
Editor's Pick
Everything -- people, dogs, haircuts -- is square in this ad for the Honda Civic Coupe, except for the car itself. The really clever part is that this even extends to the format. When airing on TV and in pre-roll formats, the commercial will be confined into a square format, which will then expand into full frame as the curvaceous Civic Coupe arrives.
The ad is by RPA and was directed by Michael Spiccia of Arts & Sciences. The campaign also includes print executions that will illustrate that "Curves are Better."
Credits
- Date
- May 09, 2016
- Brand :
- Honda Civic Coupe
- Client :
- Honda Civic Coupe
- Agency :
- RPA
- Executive Vice President, Chief Creative Officer :
- Joseph Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Co-Creative Director :
- Johnny Hardstaff
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Associate Creative Director :
- Marcella Coad
- Associate Creative Director :
- Paul Fung
- Vice President, Director, Business Affairs :
- Maria Del'Homme
- Executive Vice President, Management Account Director :
- Brett Bender
- Vice President, Group Account Director :
- Adam Blankenship
- Management Supervisor :
- Rose McRitchie
- Account Executive :
- Chloe Seitz
- Production Company :
- Arts & Sciences
- Director :
- Michael Spiccia
- Director, Photography :
- Danny Ruhlmann
- Executive Producer :
- Marc Marrie
- Managing Director :
- Mal Ward
- Head of Production :
- Christa Skotland
- Producer :
- Ben Scandrett-Smith
- Editorial :
- Union Editorial
- Assistant Editor :
- Otto Mertins
- President/Managing Partner :
- Michael Raimondi
- Executive Producer :
- Joe Ross
- Visual Effects :
- Alt. VFX
- Music :
- Barking Owl Sound
- Executive Producer/Creative Director :
- Kelly Bayett
- Producer :
- KC Dossett
- Color Correction :
- MPC LA
- Colorist :
- Ricky Gausis
- Color Assistant :
- Dimitri Rajapakse
- Color Producer :
- Rebecca Boorsma
- Executive Producer :
- Meghan Lang
- Mix :
- Lime Studios
- Producer :
- Ryan Radley
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Industry
Project Type