California Milk Processor Board : Battle for Milkquarious
The milk-focused rock opera you've been waiting for
Editor's Pick
Goodby Silverstein & Partners' latest integrated campaign for the California Milk Processor Board is based around this 20-minute rock opera, Battle for Milkquarious.
The web film resurrects White Gold, the central character in Goodby's last big ticket milk campaign. The campaign also incorporates a CGC video contest for California teens aimed at helping to fun high school arts programs. Kids in CA schools can enter their own video interpretation of one of the scenes in Battle for Milkquarious. The first place film will net $20,000 for the winner's school arts program. Second place wins $10,000 and eight finalists will received $2,500 each.
The film and contest details are on the Battle for Milkquarious site, created by Goodby and Hi-Res! London.
Credits
- Date
- Oct 05, 2009
- Client:
- California Milk Processor Board
- Agency:
- Goodby Silverstein & Partners
- Creative Director:
- Jeff Goodby
- Associate Creative Director:
- Paul Charney
- Copywriter:
- Paul Charney
- Associate Creative Director:
- Bryan Houlette
- Art Director:
- Bryan Houlette
- Copywriter:
- Andrew Bancroft
- Lyricist:
- Andrew Bancroft
- Art Director:
- Adrien Bindi
- Producer:
- Ashley Sferro
- Production Company:
- MJZ
- Director:
- Tom Kuntz
- Executive Producer:
- Jeff Scruton
- Director, Photography:
- Bryan Newman
- Production Designer:
- Andy Reznick
- Costume Designer:
- Casey Storm
- Line Producer:
- Scott Kaplan
- Editorial Company:
- Mackenzie Cutler
- Editor:
- Gavin Cutler
- Editor:
- Erik Laroi
- Music:
- Tyler Spencer
- Music:
- Zach Shipps
- Post Production:
- Method
- Effects:
- Method
- Visual Effects Supervisor:
- Sean Faden
- Visual Effects Supervisor:
- Andy Boyd
- Executive Producer:
- Gabby Gourrier
- Animation Company:
- Buck
- Executive Producer:
- Maurie Enochson
- Producer:
- Nick Terzich
- Creative Director:
- Ryan Honey
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