Dulux Imagines a Prohibition-Era World Without Color

BBH's New Television Spot for Paint Brand is Gorgeous

Published On
Feb 28, 2014

Editor's Pick

Men and women trudge along in a dreary, colorless world in BBH London's newest spot for paint manufacturer Dulux. The 60-second film, directed by Christian and Patrick, was shot in South Africa. It takes cues from Prohibition-era America, which in fact wasn't black-and-white, but probably felt that way because of the no alcohol thing. The spot centers on a red-haired woman who ignores the advances of her male neighbor as she walks along in a grey city. But a dramatic police chase results in her getting introduced to cans and cans of bright, vivid color, one of which she smuggles into her coat, using it to paint her apartment a vivid teal.

That color changes her entirely, opening her up to the beautiful world of possibilities around her ��" which includes noticing how cute that guy across the street really is.

The campaign is part of a larger marketing strategy for Dulux. It will include a social campaign via Analogfolk that will remove color from Dulux's Facebook, Twitter and Pinterest pages.

Credits

Date
Feb 28, 2014
Brand :
Dulux
Client :
Dulux
Agency :
BBH-London
Creative Team :
Martha Riley
Creative Team :
Richard Glendenning
Creative Director :
Nick Allsop
Team Manager :
Hannah Madden
Team Director :
Tracey McIntosh
Director, Strategy :
Tom Roach
Strategic Business Lead :
Ann-Marie Costelloe
Producer :
Georgina Kent
Producer :
Ruben Mercadal
Producer Assistant :
Phil Cross
Producer Assistant :
David Lynch
Production Company :
Park Pictures
Director :
Christian & Patrick
Executive Producer :
Stephen Brierley
Producer :
Richard Fenton
Director, Photography :
Benoit Delhomme
Post Production :
Electric Theatre Collective
Producer :
Matt Williams
Shoot Supervisor :
Yourick Van Impe
Lead Flame Artist :
Giles Cheetham
Flame Artist :
Andrew Stewart
Flame Artist :
Yourick Van Impe
Nuke :
James Belch
3D Lead Artist :
Remi Dessange
3D Lead Artist :
Gerard Dunleavy
3D :
Dan Marum
3D :
Laury Guintrand
Matte Painting :
Gerard Dunleavy
Matte Painting :
Dave Gibbons
Grading :
Aubrey Woodiwiss
Editing House :
Peepshow Post
Editor :
Andrea Macarthur
Editor :
Lizzie Graham
Sound Director :
Raja Sehgal (Grand Central Sound Studios)
Colorist :
Aubrey Woodiwiss

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Industry
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