Dell Adamo : Douglas Little Laptops Bergdorf Windows

Dell tapped CAA Marketing and designer Douglas Little to bring a sense of luxury and story to the launch of its new, super-thin Adamo line. Little created a series of high-end covers adorned with pricey materials, and carried out each design's concept onto the larger palette of Bergdorf Goodman's window displays. In one scene, for example, the laptop takes the place of the pea in Hans Christian Andersen's classic fairy tale. The promotion began on October 23 and will run through November 9.